Marko Nöhren is researcher in the area of digital business models, software-as-a-service, business-ITalignment, IT outsourcing, and IT value. He holds a PhD from the University of Mannheim, BusinessSchool. Marko Nöhren was visiting researcher at Queensland University of Technology in Brisbane,Australia. The German Federal Ministry of Education and Research (BMBF), and the GermanAcademic Exchange Service (DAAD) have supported his research