Emergent Feminisms Complicating a Postfeminist Media Culture

Through twelve chapters that historicize and re-evaluate postfeminism as a dominant framework of feminist media studies, this collection maps out new modes of feminist media analysis at both theoretical and empirical levels and offers new insights into the visibility and circulation of feminist politics in contemporary media cultures. The essays in this collection resituate feminism within current debates about postfeminism, considering how both operate as modes of political engagement and as scholarly traditions. Authors analyze a range of media texts and practices including American television shows Being Mary Jane and Inside Amy Schumer, Beyonce’s "Formation" music video, misandry memes, and Hong Kong cinema.

Identities Being Mary Jane and Postfeminsm’s Problem With Race Amanda Rossie "Are you a feminist?": Celebrity, Publicity and the Making of a PR-Friendly Feminism Bryce Renninger "I’m Cool With It": The Popular Feminism of Inside Amy Schumer Taylor Nygaard Playing in the Closet: Female Rock Musicians, Fashion, and Citational Feminism Alyxandra Vesey Solidarities #iammorethanadistraction: Connecting Local Body Politics to a Digital Feminist Movement Emilie Zaslow Indignant Feminism: Parsing the Ironic Grammar of YouTube Activism Sujata Moorti From Pro-Equality to Anti-Sexual Violence: The Feminist Logics of Title IX in Media Culture Sarah Projansky Black "Rantings": Indigenous Feminisms Online Verity Trott Ambivalences The New Afro in a Postfeminist Media Culture: Rachel Dolezal, Beyoncé’s "Formation," and the Politics of Choice Cheryl Thompson #WomenAgainstFeminism: Towards a Phenomenology of Incoherence Jonathan Cohn Lean In or Bend Over? Postfeminism, Neoliberalism, and Hong Kong's Wonder Women Gina Marchetti @NoToFeminism, #FeministsAreUgly and Misandry Memes: How Social Media Feminist Humor is Calling out Antifeminism Emilie Lawrence and Jessica Ringrose

Jessalynn Keller is an Assistant Professor in Critical Media Studies at the University of Calgary, Canada. Maureen E. Ryan is an Instructor in Media and Cinema Studies at DePaul University.