Doing Business in South Asia A Case Study Collection

This concise textbook comprises selected case studies on the strategic challenges and opportunities faced by real-world organizations operating in South Asia. The collection includes 15 short case studies from across the region, allowing easy comprehension and class discussion, and covers strategic management, localization strategies, strategic challenges, emerging global brands, digital transformation, sustainability, inclusive business, and economic development. Each case has corresponding reflective questions, references, and further reading and activities, making this a perfect comprehensive guide to help students understand and apply concepts to real-world situations. Providing a solid understanding of the South Asian business environment, this is ideal recommended reading for advanced undergraduate and postgraduate students studying South Asian and International Business, Strategic Management, Emerging Markets, and Global Entrepreneurship. Online, instructors will find complementary teaching notes to support learning.

Part 1 Introductory Chapter: Sucess in a Case Class – Resource for Students 1. Case Preparation and Analysis for Students Gina Vega and Rob Edwards Part II Strategic Management 2. Air India: Can Tata Group Bring Back the Glory and Make It Profitable Too? Muralidhara G.V. Part III Localization Strategies of Global Companies 3. China Mobile in Pakistan: Zong's Vision, Strategy, and Growth Kumar K.B.S. 4. What's in a Name? Strategic Challenges in Targeting and International Branding: Glocalization Lessons from a Beer Brand's Market Entry in Nepal Kranti K. Dugar Part IV 5. HDFC Bank: Can It Overcome Tchnology Issues and Get Back on Growth Track? Sanjay Fuloria 6. India Post Payments Bank: Postal Services to Banking – Will the Journey be Smooth? Bala Subramanian R., Manjula N., and Muralidhara G.V. 7. Prana Healthcare Ujjal Mukherjee, Harold Andrew Patrick, Sharieff M.H., and Mohammad Salman Part V Emerging Global Brands 8. Readymade Garment Industry in Bangladesh: Can It Retain the Lead in the Global Market? Kohinoor Biswas, Sayeed Alam M., and Muralidhara G.V. Part VI Digital Transformation 9. Jupiter: A Neobank Revolution in the Indian Banking System Bhagyashree Narayan and Bharati D.B. 10. Unified Payments Interface: Revolutionizing Digital Payments Sanjay Fuloria Part VII Sustainabiliuty 11. ITC's e-Choupal 4.0: Harnessing Digital Technologies to Empower Indian Farmers Venu Gopal Rao K.S. Part VIII Inclusive Businesses 12. Unilever Pakistan: Creating a Gender-balanced Business Rupali Chaudhuri Part IX Businesses Promoting Gender Equality in Society 13. Shuttle: Fearless Drive Sadrul Huda S.S.M., Ishtiake Uddin, Afsana Akhtar, and Segufta Dilshad Part X Economic Development 14 Farm Sector Reforms in India: A Tough Road Ahead for the Government Muralidhara G.V. 15. Sri Lanka in Crisis: A Difficult Road Ahead? Muralidhara G.V. 16. Bangladesh: The Leading Star in South Asia – Can It Sustain the Momentum? Muralidhara G.V.

G.V. Muralidhara is currently Director at ICFAI Business School Bengaluru, India. Prior to this, he was Dean at the renowned Case Research Center at ICFAI Business School Hyderabad, India. Muralidhara has authored or co-authored more than 150 case studies in management on a variety of topics. His case IKEA in Russia: Ethical Dilemmas won the Ethics and Social Responsibility category at The Case Centre Awards and Competitions in 2016. He has also been successful at the EFMD case writing competition, winning the Latin American Business Cases category with Chile’s Concha y Toro: Successfully Selling ‘New World’ Wine Globally in 2014, and the Emerging Chinese Global Competitors category with Lenovo: Challenger to Leader in 2013. Further awards include the Nominated award at the 2016 Global Contest for the ‘Best China Focused Cases’ for his case Can Huawei Overcome Roadblocks in Its Quest for Global Markets? and the first prize in the 2020 oikos Case Writing Competition for the case Hello Tractor: Leveraging Technology to Provide Food Security & Sustainable Agriculture in Africa. He is currently Associate Editor for India-focused cases at the International Journal of Instructional Cases. He has conducted many training programs on case method and case writing at various institutions.