Discourse and Creativity

Discourse and Creativity examines the way different approaches to discourse analysis conceptualize the notion of creativity and address it analytically. It includes examples of studies of creativity from a variety of traditions andexamines the following key areas,how people interpret and use discourse, the processes and practices of discourse production, discourse in modes other than written and spoken language, and the relationship between discourse and the technologies used to produce it.Discourse and Creativity combines a forward-thinking and interdisciplinary approach to the topic of creativity; this collection will be of great value to students and scholars in applied linguistics, stylistics, and communication studies.

1. Introduction: Discourse and Creativity Rodney H. JonesSECTION ONE: Literary Creativity 2. Literary CreativityMichael Toolan3. Ethics and imagination in literary reading Peter Stockwell4. Creative interpretations: Discourse analysis and literary reading Joan SwannSECTION TWO: Creativity in Professional Communication 5. Creative exploitation of socio-pragmatic space in professionaldiscourse Vijay K. Bhatia6. Creative collaboration in the public relations industry Rodney H. Jones, Vijay K. Bhatia, Stephen Bremner, Anne Peirson-SmithSECTION THREE: Multimodal Creativity 7. Creativity in pictorial and multimodal advertising metaphors Charles Forceville8. Design, production and creativity Theo van Leeuwen9. The creation of a community artist in everyday life: Long-duration process and creative actionsSigrid NorrisSECTION FOUR: Discourse, Creativity and Technology 10. Determined creativity: Language play in new media discourse Crispin Thurlow11. Archeology in a virtual world: Schome Park Julia Gillen12. Designing location-based mobile fiction: the case of NarraHand Andrew Morrison, Henry Mainsah, Idunn Sem, Martin Havnør 13. Skating across timescales: Creativity in dynamical systemsRodney H. Jones

Rodney Jones is the Associate Head of the Department of English at the City University of Hong Kong.