Digital Scientific Communication Identity and Visibility in Research Dissemination

This edited book analyses current trends in science communication and gathers research on practices related to the construction of digital identity and visibility, emerging conflicts related to the public availability and appropriation of scientific culture, and ways of validating and disseminating scientific knowledge in new digital contexts. Drawing on a selection of papers presented in the InterGedi Conference (Zaragoza, December 2021), the main goal of the volume is to identify and explore emerging professional practices and challenges in the digital communication of science through innovative multimodal genres. This book will be of interest to postgraduates, doctoral students, practitioners and researchers in the fields of discourse analysis, sociolinguistics, digital media, multimodality and communication studies.

Part I An Introduction to Scientific Research Communication Through Digital Media.- 1 Digital Scholarly Practices in Scientific Communication: Paths and Goals in Research Dissemination - Daniel Pascual, Ramón Plo-Alastrué, and Isabel Corona.- Part II Scientific Discourse and Professional Practices.- 2 “Not One of Our Experts.” Knowledge Claims and Group Affiliations in Online Discussions of the COVID-19 Vaccine - Ruth Breeze.- 3 Utmost Hybridity: Promotional Trends in Technology Disclosures - Carmen Sancho-Guinda.- 4 Dissemination of Knowledge During the COVID-19 Pandemic: A Conceptual Metaphor Analysis of Research and Popular Articles - Fatma Benelhadj.- 5 Authorial Stance and Identity Building in Weblogs by Law Scholars and Scientists - Giuliana Diani and Maria Freddi.- Part III Visibility and Dissemination in Scientific Research.- 6 Predatory Journals: A Potential Threat to the Dissemination of Open Access Knowledge - Ana Bocanegra-Valle.- 7 Between Infotainment and Citizen Science:Degrees of Intended Non-expert Participation Through Knowledge Communication - Jan Engberg.- 8 Video Abstracts for Increasing Researcher Visibility - Olga Dontcheva-Navratilova.- 9 Reconceptualisation of Genre(s) in Scholarly and Scientific Digital Practices: A Look at Multimodal Online Genres for the Dissemination of Science - Noelia Ruiz-Madrid and Julia Valeiras-Jurado.- Part IV Engaging the Audience Through Science Bites - 10 Three-Minute Thesis Presentations: Engaging the Audience Through Multimodal Resources - Vicent Beltrán-Palanques.- 11 Introducing Science to the Public in 3-Minute Talks: Verbal and Non-verbal Engagement Strategies - Juan C. Palmer-Silveira and Miguel F. Ruiz-Garrido.- 12 Research Visibility and Speaker Ethos: A Comparative Study of Researcher Identity in 3MT Presentations and Research Group Videos - Elizabeth Rowley-Jolivet and Shirley Carter-Thomas.- Part V Scientific Digital Communication for Research Dissemination: What Lies Ahead? - 13 Challenges and Future Directions in Digitally Mediated Research Publication and Dissemination - Vijay K. Bhatia