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This book offers fresh critical insights to the field of cultural and museum resources, aiming to explore its transformation and utilization from the cultural value theory. This book for the first time examines the current situation of cultural and museum resources in Sichuan province and proposes that museum cultural creative industries are a new development trend. The content is divided into four sections but interrelated sections to highlight the importance and rationalities of the utilization of cultural and museum resources in Sichuan province. It begins with an exploration of the current situation of cultural and museum resources. This is followed by a section that illustrates the existing issues in the process of its utilization. Lastly, it reveals the influencing factors, experiences, and value of utilization of cultural and museum resources.
This book is extremely useful to readers in museums, cultural heritage, and cultural policies studies, cultural industries not just it offers substantive content on museum knowledge, but also because it offers conceptual tools for studying Chinese museum cultural creative industries from a different perspective and re-discusses the relationship between utilization (commercial value) and protection (archaeological value) of museums, and provides some suggestions for policymakers and museum managers.
Introduction.- Basic Information on Cultural and Heritage Resources and Their Utilization in Sichuan.- Issues in the Utilization of Cultural and Heritage Resources in Sichuan.- Reasons for the Effective Transformation and Utilization of Cultural and Heritage Resources in Sichuan.- Basis for Research on the Transformation and Utilization of Cultural and Heritage Resources.- Value Analysis of the Transformation and Utilization of Cultural and Heritage Resources.- Mechanisms of Value Transformation and Utilization of Cultural and Heritage Resources.- Development and Utilization of Cultural and Heritage Resources and the Development Planning Model of Cultural Industries in Sichuan.- Suggestions for the Development and Utilization of Cultural and Heritage Resources and the Development of Cultural Industries in Sichuan.- Conclusion and Future Research.
Mei Xie is a full professor at School of Public Affairs and Administration, University of Electronic Science and Technology of China, Chengdu, China. Her research field is journalism and communication theory and practice, cultural industry policy, cultural resources transformation, and utilization. She has published over 40 CSSCI papers, 30 high-quality papers, and several monographs, such as Cultural Creativity and Planning. She has presided over more than 50 scientific research projects at national or provincial level.
Shilong Wang is a researcher at Sichuan Institute of Cultural and Creative Industries. His research field is cultural industry management. He has presided over 20 projects at national or provincial level, such as Research on the Mode of Cultural Resources Conversion and Utilization (14BGL162). He has published five books, a representative work of Innovation and Responsibility of Cultural Industry in the New Era.


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