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grünig rudolf; morschett dirk - developing international strategies
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Developing International Strategies Going and Being International for Medium-sized Companies

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Dettagli

Genere:Libro
Lingua: Inglese
Editore:

Springer

Pubblicazione: 11/2013
Edizione: 2012





Trama

The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The book is aimed at company executives, master students and participants of EMBA programs. It is intended to serve as a support for developing successful strategies for going and being international.




Sommario

Introduction.- Internationalization: Facts and Figures About Internationalization.- Drivers of Internationalization for Companies.- Strategic Planning in General and in the International Context: Strategic Planning in General.- Strategic Planning of a Domestic Company as the Starting Point for Going International.- Introduction to Strategic Planning in the International Context.- Strategies for Going International for New Markets: Evaluating New Markets.- Evaluating Market Entry Modes.- Developing an Internationalization Strategy for New Markets.- Strategies for Going International for Production and Sourcing: Evaluating New Production and Sourcing Locations.- Evaluating Foreign Operation Modes.- Developing an Internationalization Strategy for Production and Sourcing.- Strategies for Being International: Determining the Level of Integration and Responsiveness.- Defining the Strategic Businesses.- Defining the Strategic Objectives.- Determining the Level of Standardization and Differentiation of Market Offers.- Configuring the Value Creation Process and Determining the Operation Modes.- The Process of Strategic Planning in an International Company.- Closing Remarks.




Autore

Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg  and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.

Prof. Dr. Dirk Morschett holds the Chair for International Management – Liebherr/Richemont Endowed Chair at the University of Fribourg, Switzerland. He also teaches in various postgraduate programs in Switzerland and abroad.











Altre Informazioni

ISBN:

9783642445972

Condizione: Nuovo
Dimensioni: 235 x 155 mm
Formato: Brossura
Illustration Notes:XXIV, 368 p.
Pagine Arabe: 368
Pagine Romane: xxiv


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