Designing Brand Identity A Complete Guide to Creating, Building, and Maintaining Strong Brands

The designer s guide to building visionary brand identities

Designing Brand Identity is an essential toolkit for branding and design firms, marketing and design students, and clients. This comprehensive and accessible resource meticulously maps out the process, provides the fundamentals, and never loses sight of the big picture. From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, this book helps companies create stronger brands.

PART I: PERCEPTION.

Chapter 1. Brand Identity Ideals.

Chapter 2. Brand Identity Fundamentals.

PART II: PROCESS.

Phase 1. Research and Analysis.

Phase 2. Creating Strategy.

Phase 3. Designing Brand Identity.

Phase 4. Building Brand Identity.

Phase 5. Managing Assets.

PART III: PRACTICE.

Case Study 1. Evolution.

Case Study 2. Merger.

Case Study 3. Creating the New.

Appendices.

Bibliography.

Index.

ALINA WHEELER applies her strategic imagination to help build brands, create new identities, and design brand–identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities. Her firm, Rev Group, works closely with founders, CEOs, and senior management to insure that their vision is communicated clearly to accelerate their success. She is a former national board member of AIGA and was named an AIGA Fellow in 1998.