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david matthew; murman chris - designing apps for success
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Designing Apps for Success Developing Consistent App Design Practices

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Dettagli

Genere:Libro
Lingua: Inglese
Editore:

Routledge

Pubblicazione: 04/2014
Edizione: 1° edizione





Trama

In 2007, Apple released the iPhone. With this release came tools as revolutionary as the internet was to businesses and individuals back in the mid- and late-nineties: Apps. Much like websites drove (and still drive) business, so too do apps drive sales, efficiencies and communication between people. But also like web design and development, in its early years and iterations, guidelines and best practices for apps are few and far between. Designing Apps for Success provides web/app designers and developers with consistent app design practices that result in timely, appropriate, and efficiently capable apps. This book covers application lifecycle management that designers and developers use when creating apps for themselves or the entities that hired them. From the early discussions with a company as to how to what kind of app they want, to storyboarding, to developing cross platform, to troubleshooting, to publishing, Designing Apps for Success gives a taut, concise, and pragmatic roadmap from the beginning of the process all the way to the end.
Developers and designers will learn not only best practices on how to design an app but how to streamline the process while not losing any quality on the end result. Other topics in this book include: Case studies that best showcase the development process at work (or not at work). Global examples of apps developed all over the world. Future proofing your apps Post-publishing: Promoting and marketing your apps and keeping it relevant. Consistent app design practices for consistently successful results.




Sommario

Section One: Designing Apps to Work Chapter 1: Putting Apps to Work Chapter 2: Designing your app Chpater 3: Defining your App Creation Team Section Two: Building Apps Chapter 4: Creating Apps with Adobe PhoneGap Chapter 5: Leveraging ActionScript to build Native Apps Chapter 6: Developing Apps with Zero Code Tools Chapter 7: Challenges and success of native iOS development Chapter 8: Developing for Android Chapter 9: The Dark Horse - Windows 8 Section Three: Marketing Your Apps Chapter 10: Publishing to App Stores Chapter 11: Making money from apps Chapter 12: Promoting your apps Chapter 13: Future Proofing your Apps




Autore

Matthew David is Chief Digital Strategist for the Professional Services Division at Compuware Corporation. Over the last three years, Matthew has consulted on mobile strategies for many companies. Mr. David is a published author of more than 10 books, including HTML5, Second Edition, HTML5 for Mobile Web Sites, and Flash Mobile. Matthew is Chief Digital Strategist for Compuware. You can follow him on Twitter @matthewadavid. More of his work can be found at www.visualizetheweb.com.Chris Murman is a Project Manager and Agile Coach for the Custom Services Division of Bottle Rocket. From his first Palm Pilot to the iPhone 5S, Mr. Murman has had a passion for mobile devices that resulted in work as Scrum Master, Product Manager and Product Line Manager on mobile products. For the last two years, Mr. Murman has led in the writing and implementing of mobile strategies for three companies as well as the release of several iOS and Android apps. An avid blogger about the mobile community, his work can be found at chrismurman.com. Follow him on Twitter @chrismurman










Altre Informazioni

ISBN:

9780415834414

Condizione: Nuovo
Dimensioni: 9.6666667 x 7.4444444 in Ø 1.55
Formato: Brossura
Pagine Arabe: 260
Pagine Romane: xx


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