"Design for Sustainable Change" explores how design thinking and design-led entrepreneurship can address the issue of sustainability, examining how familiar design processes can be translated into methodologies for driving sustainable change in businesses, organisations and society more generally. It discusses the ways in which design thinking is evolving and being applied to a much wider spectrum of social and environmental issues, beyond its traditional professional territory. The result is designers themselves evolving, and developing greater design mindfulness in relation to what they do and how they do it. This book looks at design thinking as a methodology which, by its nature, considers issues of sustainability, but which does not necessarily seek to define itself in those terms. It explores the gradual extension of this methodology into the larger marketplace and the commercial and social implications of such an extension.
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