Current Issues of Science and Research in the Global World Proceedings of the International Conference on Current Issues of Science and Research in the Global World, Vienna, Austria; 27–28 May 2014

This book contains the papers presented at the International Conference on Current Issues of Science and Research in the Global World, held at the premises of the Vienna University of Technology from May 27 to May 28, 2014. The book represents a significant contribution to Law, Economics, Information & Communication Technologies, Journalism and Psychology, including topical research work in the presented fields. This interdisciplinary volume is also essential reading for all those interested in international pluralism in terms of scientific contributions. The Pan-European University, respecting its own vision and ambition to become a well-known institution within the Global Research Area, traditionally elaborates research and scientifi c collaboration across national borders. The educational principles and research attitudes of the Pan-European University grasp the traditions of many cultures and geographic areas. The International Conference on Current Issues of Science and Research in the Global World was part of a series of similar top-rated international events organized by the Pan-European University, bringing together scientists, professionals, policymakers and representatives of culture from many countries.

Preface OrganizationList of reviewers Introductory articles Requirements on the staff of an application oriented research organization W. Purgathofer Globalization and Indian youth: Findings from Moral Foundations Theory W. Renner The design and trademark in the European Union from the perspective of public law R. Kaššák Risks of the global economy J. Sipko History of journalism theories as a research project S.G. Korkonosenko Multi-cloud hosting IoT based big data service platform issues and one heuristic proposal how to possibly approach some of them P. Farkaš & E. Ružický Emigration as a way to freedom of the journalist Ladislav Mnacko J. Leikert Faculty of law, section current issues of legal theory and legal practice Right of peoples to self-determination within the context of international law of armed conflict A. Durfina European framework of administrative decisions control mechanism B. Pekár Co-existence of various instruments protecting fundamental rights in European arrest warrant proceedings: Court of justice of the European Union case of Melloni (C-399/11) L. Klimek Extraordinary appeal and principle of legal certainty M. Siman Law vs. morality—permanent phenomenon D. Soukeníková Faculty of economics and business, section current topics of economic theory and practice in international business Comparison of Czech and foreign managers from the perspective of their leadership and management styles J. Dedina & K. Dedinová The impact of the global economic crisis of 2008/2009 on the national competitiveness of Central and Eastern European countries T. Dudáš Open innovation strategy—a complex approach in environmental innovation processes design P. Molnár A note on the social security systems with built-in pro-fertility measure V. Palko Overview of the use of traditional and new financial resources for SMEs and access to finance in Slovakia and European Union M. Sobeková Majková Aspects of green marketing: The current situation in the selected companies in the Slovak Republic S. Supeková Faculty of massmedia, section media-science-culture Brno, starobrno and massmedia in the project partnership for local development M. Foret & I. Zdráhal A problem of responsibility in media studies L. Hajduk Emotions as a key element of news reporting Z. Hudíková Communication intersection—journalist and spokesperson E. Chudinová Playwright Peter Scherhaufer (an essay from theater archives) D. Inštitorisová Introduction of intercultural models used in global marketing Z. Ihnátová Methodological bases of media and lifestyle J. Kyselová Creative personality in relation to the Big Five personality model R. Keklak Virtual media reality—second and third life Y. Vavrová Problem of an intellectual and his position in the society M. Macková Faculty of informatics, section new trends in information technology applications Crowd simulation using potential fields and markers J. Behal Dadová Improving the search algorithm for new binary Error-Control Codes J. Doboš & M. Rakús Snore detection with android OS mobile terminals T. Cechvala, P. Farkaš, E. Ružický, M. Šimek, A. Vidács & L. Vajda The research activities of the Faculty of Informatics PEU and possibilities of their applications E. Ružický & P. Farkaš Linked List Shadow Mapping M. Ferko Applications of 360° object photography in augmented reality J. Lacko The simulation of the scattering characteristics for cavities with complex shape I. Lvovich, F. Schindler & A. Preobrazhensky The possibilities of calculation the scattering characteristics on parallel approach I. Lvovich, E. Ružický & O. Choporov The problems of estimation of characteristics in Wi-Fi communications Y. Lvovich, A. Preobrazhensky & A. Kurotova Intelligent interferer in LTE and LTE-A T. Páleník, A. Ralbovský, M. Rakús, J. Doboš, A. Silva & M. Rupp The smoke in the chimney—international cooperation at Pan-European University J. Doboš, E. Ružický, T. Páleník, P. Farkaš, Y.C. Tseng, Y. Ren, A. Vidács, L. Vajda & M. Šimek Role of the process-driven management in informatics and vice versa V. Repa & J. Voríšek Statistical testing of random sequences F. Schindler, T. Szabó & J. Bujda Database programming with MS SQL under .NET Framework F. Schindler & M. Šutka Past and future of Human—Computer Interaction M. Šperka Trends in information visualization for software analysis and development P. Kapec, P. Drahoš & M. Šperka Model for Management of Business Informatics J. Voríšek & J. Pour Augmented map presentation of cultural heritage sites Z.B. Haladová, M. Samuelcík & I. Varhaníková Faculty of psychology, section man in the social system of work Current issues of psychology and psychologists in the educational system in Slovak Republic E. Gajdošová Diagnostic of the motivational orientation of managers on the basis of Herzberg’s Theory T. Kollárik Author index

Vlasta Kunova is the vice-rector for science and research at the Pan-European University Bratislava, Slovakia. She was the director of the Institute of International Law and Comparative Law from 1996 until 2012. Her specialisation is the European Constitutional Law and Human Rights Protection and Legal Aspects of EU Citizenship. Within the framework of Jean Monnet Chair and Jean Monnet Module, she delivered lectures at many prominent Universities and Jean Monnet Conferences dealing with European integration and European Law. She acted as an expert on legal approximation in Ukraine, Serbia ,Uzbekistan and Meditteranean countries . She was a key expert in the project for Belarus, and projects dealing with the state administration reform in the new EU member states. She publishes texbooks, monographs and articles mainly on effectiveness of the EU decision making processes, human rights protection and harmonization of law. She was involved in many research projects oriented on European Studies. Her Jean Monnet Chair has been listed as one of the Top 20 Success Stories in the year 2007. Martin Dolinsky is the research assistant at the Pan-European University Bratislava, specialized in the field of sustainable development. He gives lectures in Innovation Management and Evaluation and Management of Sustainability. He is also a guest editor of the Journal on Energy, Sustainability and Society (Springer). His PhD research was inthe field of sustainability measurement metrics and during his studies, he visited universities in Slovenia, Italy and Austria. Together with Monika Kurtova, he organized the 4th annual Sustainable Development Symposium 2014 in Slovakia.