1. Introduction2. From Political Economy to the culture of personal identity3. Retirement, identity and consumer society4. Identity, self-care and staying young5. The old person as citizen6. Senior citizenship and contemporary social policy7. Ageing and its embodiment8. Bio-ageing and the reproduction of the social 9. Ageing, Alzheimer's and the uncivilised body10 The inevitablity of the cultural turn in ageing studies