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berger arthur asa - cultural perspectives on millennials
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Cultural Perspectives on Millennials




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Dettagli

Genere:Libro
Lingua: Inglese
Pubblicazione: 11/2017
Edizione: 1st ed. 2018





Trama

This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.





Sommario

Chapter 1: Introduction.- Chapter 2: The Mind and Psyche of Millennials.- Chapter 3: A Sociology of Millennials.- Chapter 4: Myth and Millennials.- Chapter 5: Millennials and the Media.- Chapter 6: Marketing to Millennials.- Chapter 7: Millennials as Shoppers and Consumers.- Chapter 8: Postmodernism and Millennials.- Chapter 9: Politics and Millennials.- Chapter 10: Sexual Identity, Gender, and the Millennials.- Chapter 11: Coda.





Autore

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is author or more than one hundred articles and seventy books on media, popular culture, humor, and tourism.











Altre Informazioni

ISBN:

9783319696843

Condizione: Nuovo
Dimensioni: 210 x 148 mm
Formato: Copertina rigida
Illustration Notes:XVII, 137 p. 27 illus., 15 illus. in color.
Pagine Arabe: 137
Pagine Romane: xvii


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