Cross-Cultural Competence

Competent handling of cross-cultural differences matters. Cross-cultural competence is necessary to survive, thrive and develop a diversity management that is sustainable, fair and feasible. In a striking new edition, this textbook introduces critically all the themes and concepts required to excel in courses in cross-cultural management, international management, and global business. New themes covered for the first time include: diversity management school and its impact upon corporate communications the unexpected backlash of "the Russian empire" and its influence upon the European integration the global financial crisis and the Obama election as the global "anchoring" events and their subsequent management the "Slumdog millionaire" analysis as the example of global creative industries producing communication commodities Cross-Cultural Competence is a skillful textbook built on a passion for diversity, respectful recognition of difference, and manageable interactions, all of which are of interest to managers, consultants, professionals and students.

Introduction 1. The Ends, Means and Meanings of the Tower of Babel(Case: Professional Bureaucracy in Action: The BBC) 2.Clashing Civilizations: The Global Connection(Case: Kazakh Immigrants in Poland) 3. Networking Organizations: Organizational Cultures by Design (Case: Cross-Border Nordic Mergers, The International Federation of Red Cross and Red Crescent Societies, Panoptic Control in a Public Company, Austria versus Germany and Germany versus Great Britain) 4. Creative Communication Conclusion

Slawomir Magala is Professor of Cross-cultural Management at the University of Erasmus, the Netherlands.