Cross-Cultural Behaviour in Tourism concepts and analysis

-- Illustrates the importance of cultural background in the tourist experience
-- Shows how to understand this background to achieve successful marketing and increased profits
-- Provides statistical and analytical tools and explains how to use them to analyse this vital cross cultural behaviour

Cross-Cultural Behaviour in Tourism: concepts and analysis is unique in that it provides an in-depth insight into the concepts, definitions and measures of the essential cultural components that encourage tourism. It provides a guide to the statistical tools available to be able to analyse cross-cultural behaviour and how to use them to your advantage.

This book is important for those in the following areas of industry:
-- Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation.
-- Marketing: an understanding of the cultural background of a destination is vital to formulate successful marketing strategies.
-- Management: provides valuable examples on how cultures influence tourist behaviour and decision-making; helping managers to develop cross-cultural skills and dealing with tourists from diverse cultural backgrounds.
-- International business: provides the strategies that today's business professionals need to work effectively within multicultural environments.

Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share. The book is accompanied by online resources which can be found at www.bh.com/companions/0750656689. These resources include an account of Hypothesis Testing, together with a detailed glossary and a comprehensive reference list of relevant materials.

Preface; Introduction; Concepts of cross cultural behaviour in tourism: Culture; Social contact; Values; Rules of social interaction; Perception; Satisfaction; Methods for cross cultural analysis in tourism; Principal components and factor analysis for cross cultural analysis; Structural equation modelling for cross cultural analysis; Applications of cultural analysis in tourism: Cultural analysis: marketing and management implications: Conclusions; Index

Simon Knox, Stan Maklan, Adrian Payne, Joe Peppard, Lynette Ryals