Creativity Unconventional Wisdom from 20 Accomplished Minds

This book is about creativity in business, management and many professions. The authors have interviewed well known creative people to identify how creative methods work. Their analysis shows that while there are common themes, creativity will also solve problems with uncommon results. This book is of interest to anyone concerned with creativity.

Introduction Edward Albee, Pulitzer Prize-winning Playwright Chris Bangle, BMW Head Stylist Dale Chihuly, Renowned Glass Sculptor Chuck Close, Artist Milton Glaser, Designer Ilana Goor, Israeli Sculptor David Halberstam, Pulitzer Prize-winning Author Marvin Hamlisch, Oscar-winning Composer Roland Heiler, Director of Porsche Design Ken Heyman, Photographer Steven Holl, International Architect Erica Jong, Best-selling Author Spike Lee, Film Director Daniel Libeskind, Architect Nandan Nilekani, CEO, Infosys, India Karim Rashid, International Designer James Rosenquist, Artist Julie Taymor, Theater and Film Director Paul Thompson, Smithsonian/Cooper-Hewitt Director Steve Wozniak, Co-founder of Apple Computer Conclusions

HERBERT MEYERS is the retired founding managing partner of Gerstman+Meyers (now Interbrand) a leading brand identity and design consultancy servicing Fortune 500 clients. As president of Global Design Network (GDN), a Gerstman+Meyers subsidiary, the company serviced corporate clients worldwide. Herbert Meyers previously co-authored The Marketer's Guide to Successful Package Design and, together with Richard Gerstman, co-authored Branding @ the Digital Age and The Visionary Package.

RICHARD GERSTMAN is chairman emeritus of Interbrand US, a leading international brand consultancy, and founding managing partner of Gerstman+Meyers. He has worked extensively with international corporate clients including Procter& Gamble, Kellogg's, Johnson& Johnson, and General Motors. Richard Gerstman is also a co-founder of BrandWizard, a leading company in brand and production resource management. He has won numerous design awards, holds several design and utility patents and is a frequent lecturer on marketing issues.