Creative Industries in India

As digitalization meets local traditions, there is great potential for creative industries (CI) to promote economic and social development in middle- and low-income countries. This book explores the economic and cultural relevance of these industries in India. The book identifies key topics regarding cultural and creative industries in India, which has a rich cultural heritage and a young demographic and is undergoing swift socio-economic change. It contains the most sophisticated and comprehensive mappings of CI in India to date. It also features numerous case studies, which illuminate the growth of CI in India, its intersections with caste and gender, the central role of handloom, handicraft, and other local practices within communities, as well as the specific challenges in safeguarding and harnessing various creative industry assets to promote sustainable development and social change. Rich with empirical data, this book will be an essential read for scholars and researchers of cultural studies, economics, history, social work, development studies, media studies, and South Asian studies.

List of figures List of tables List of contributors Acknowledgements List of abbreviations SECTION I Concepts, methods, and introduction to the volume 1 1 Introduction ABDUL SHABAN, FILIP VERMEYLEN AND CHRISTIAN HANDKE 2 Cultural policy and development: what are creative industries, and why do we care? CHRISTIAN HANDKE 3 Creative industries: definitions, methodologies, and classifications for India ABDUL SHABAN SECTION II Engaging with official statistics 4 Size, growth, and geographies of creative industries in India ABDUL SHABAN AND FILIP VERMEYLEN 5 India’s exports and imports of creative goods and services: comparison with China, Brazil, and the UK ABDUL SHABAN AND FILIP VERMEYLEN 6 Impact of digital technologies and industries on creative industries and its geographies in India ABDUL SHABAN, FILIP VERMEYLEN AND ZINAT ABOLI SECTION III Communities and creativity 7 The traditional creative communities of Rajasthan: a case study of Kalbeliyas, the snake charmers and the gypsies of Rajasthan UJJWAL DADHICH 8 Caught in the wheels of commerce? The commercialization of Madhubani painting in India FILIP VERMEYLEN AND BHAGYALAKSHMI DAGA 9 Creativity among India’s elderly: few case studies S.S. SRIPRIYA SECTION IV Cinema and music industries 10 Box office success of Bollywood films: an analysis of influencing factors ZINAT ABOLI 11 India beyond Bollywood? Exploring the diverse Indian independent music industry in the digital age BHAGYALAKSHMI DAGA 12 The changing landscape of travelling cinema in Maharashtra, India GANDHARVA PEDNEKAR AND PURUSHOTTAM BHANDARE 13 Mollywood: the rise and fall of a subaltern cinema SANJUKTA SATTAR, ABDUL SHABAN AND ALEEM FAIZEE SECTION V Arts and crafts 14 Handloom and handicraft in India: clusters and specializations SANJUKTA SATTAR 15 Cultural embeddedness of gems and jewellery entrepreneurs in Jaipur PHILIPPE CADÈNE 16 Leveraging skills into a craft through social entrepreneurship and jugaad innovation: the Chamar leatherworkers’ studio in Dharavi, Mumbai MEGHAMRITA CHAKRABORTY AND ELLEN LOOTS 17 Creative weaving town: the carpet industry of Khairabad RINKU Index

Abdul Shaban is Professor at the School of Development Studies, Tata Institute of Social Sciences, Deonar, Mumbai, India. Filip Vermeylen is Professor of Global Art Markets at the Department of Arts and Culture Studies at Erasmus University Rotterdam, the Netherlands. Christian Handke is Associate Professor (tenured) of Cultural Economics at Erasmus University Rotterdam, the Netherlands.