As every manager of a professional firm realizes, generating leads and landing new clients is one of the most critical operations of a successful venture. But transforming accountants, architects, attorneys, consultants, engineers, and other professionals into client-generators is not always easy to do. Creating Rainmakers outlines all the steps managers should take to turn their professional staff into a powerful team of sales winners. Based on interviews with more than one hundred preeminent rainmakers, this unique guide discusses specific elements of the rainmaking process, such as lead generation and building a strong network of contacts, and defines exactly what successful rainmakers do to stay on top of their game.
