COVID-19 and the Tourism Industry Sustainability, Resilience and New Directions

This book offers international perspectives on the economic, social, geopolitical, and environmental implications of COVID-19 on tourism, an unprecedented situation for this sector. It considers the challenge of making the tourism industry more resilient to such crises and the future sustainability of tourism. Contributions explore the changing dimensions of tourism marketing post-COVID-19; the rising challenges in tourism education and ways to handle the crisis; the impact of the pandemic on tourism governance; and the emerging ethical issues of stakeholders’ responsibility. The book will be useful for researchers, students, and practitioners in the fields of tourism, geography, and crisis management disciplines.

Introduction ANUKRATI SHARMA, AZIZUL HASSAN AND PRIYAKRUSHNA MOHANTY PART ONE COVID-19 and Tourism: Introduction 1 The Impact of COVID-19 on Tourism Demand and Supply ADEJUMOKE ABIOSE AND HOSEA OLAYIWOLA PATRICK 2 Coronavirus through the Eyes of Hospitality Customers GURKAN CALISKAN, EMRAH YASARSOY, AND HUSEYIN PAMUKCU 3 The Bright Side of COVID-19 in the Context of Tourism: Models of Wellness Tourism and Purposeful Travel Drive the Way Forward YUE WANG AND LAURA ELL 4 The Effect of COVID-19 Pandemic on Tourism and Hospitality Industry – A Review ANUKRATI SHARMA AND SHRUTI ARORA PART TWO COVID-19 and Tourism Marketing Sustainability 5 Marketing and Demarketing Strategies for Hotel Operation under Epidemics and Pandemics MARIA JOSE MAGALHAES AND SUSANA MARQUES 6 Futurology of Ethical Tourism Digital & Social Media Marketing Post COVID-19 BRIGHTON NYAGADZA AND FARAI CHIGORA 7 Rebranding Destinations for Sustainable Tourism Recovery Post COVID-19 Crisis ZANETE GARANTI, JOHN VIOLARIS, GALINA BERJOZKINA AND IORDANIS KATEMLIADIS PART THREE Tourism Education and Research for Tourism Sustainability 8 Why Do We Teach Tourism? JOHAN R. EDELHEIM 9 Students Shaping Their Future: Virtual Reality Interactive Exercise to Engage in for Learning NURIA RECUERO VIRTO PART FOUR Ethics and Responsibilities in Tourism Management Post COVID-19 Pandemic 10 Ethics and Responsibility in Tourism – the Impact of COVID-19 HAROLD GOODWIN 11 The Importance of Tourism Security and Safety after COVID-19 OZGUR YAYLA, ALI SOLUNOGLU AND HUSEYIN KELES 12 Defining Responsibilities of Tourists in the Post-COVID-19 Period ANILA THOMAS 13 Applied Ethics in Post-COVID-19 Destination Management JORDI ARCOS-PUMAROLA, MARTA CONILL-TETUÀ AND NÚRIA GUITART-CASALDERREY PART FIVE COVID-19 and Tourism Governance 14 Impact of COVID-19 Pandemic on the Tourism Industry in Sri Lanka: The Dilemmas of Industry Sustainability R. S. S. W ARACHCHI AND W. K. A. C GNANAPALA 15 Managing Events Tourism Sustainability Post-COVID-19: Exploring the New Realities PRIYAKRUSHNA MOHANTY, PINAZ TIWARI AND NIMIT CHOWDHARY 16 The Impact of COVID-19 Pandemic on Small Tourism Enterprises in Pakistan KALSOOM B. AND MEHTAB ALAM 17 Perspectives in the Strategic Management of Destinations in the Post-COVID Period DÁLIA LIBERATO, BEATRIZ LIMBADO, BRUNO SOUSA AND PEDRO LIBERATO

Anukrati Sharma is an Associate Professor and Head of the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. Priyakrushna Mohanty is an Assistant Professor at the Department of Tourism and Travel Management, Jyoti Nivas College, Bengaluru.