Consumer Behaviour in Hospitality and Tourism

Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward the organisations’ products and services. Consumer Behaviour in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centres, amusement parks, national parks, and the transportation sector. The aim of this book is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. This edited volume has seven chapters and each chapter addresses varied themes relating to consumer behaviour, ranging from sustainable tourism, environmental issues, and green tourism to the impact of hotel online reviews using social media. It will be of great interest to researchers and scholars interested in Consumer Behaviour, Hospitality, and Tourism. The chapters in this book were originally published as a special issue of the Journal of Global Scholars of Marketing Science.

1. Consumer behavior in hospitality and tourism Saurabh Kumar Dixit, Kuan-Huei Lee and Poh Theng Loo 2. Visitors’ satisfaction from ecotourism in the protected area of the Indian Himalayan Region using importance–performance analysis Priya Bhalla and Prodyut Bhattacharya 3. How user-generated judgments of hotel attributes indicate guest satisfaction Sangeetha Gunasekar and Sooriya Sudhakar 4. Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector Raouf Ahmad Rather, Shehnaz Tehseen, Murtaza Hassan Itoo and Shakir Hussain Parrey 5. Hotel’s best practices as strategic drivers for environmental sustainability and green marketing Chindu Chandran and Prodyut Bhattacharya 6. Evaluation of official destination website of Maharashtra state (India) from the customer perspectives Harshada Rajeev Satghare and Madhuri Sawant 7. Consumer engagement in village eco-tourism: A case of the cleanest village in Asia – Mawlynnong Neeraj Sharma and Bijoylaxmi Sarmah 8. Recycling on vacation: Does pro-environmental behavior change when consumers travel? Jason Oliver, Stefanie Benjamin and Hillary Leonard

Saurabh Kumar Dixit is Associate Professor and founding Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. His research interests include Consumer Behaviour, Gastronomic Tourism, and Experiential Management and Marketing in hospitality and tourism contexts. He has twelve books to his credit. His recent profile can be seen at https://www.routledge.com/authors/i15903-saurabh-dixit Kuan-Huei Lee is Associate Professor at Singapore Institute of Technology. Shegraduated with a PhD in Tourism Management from the University of Queensland, Australia. Her research interests include Food Tourism, Food and Beverage Management and Cross-cultural Studies of Tourists. Poh Theng Loo is Assistant Professor at I-Shou University. She graduated with a PhD in Hospitality and Tourismfrom Taylor’s University, Malaysia. Her research interests include any topics of Consumer Behaviour and Services Marketing in tourism and hospitality.