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Campaign Communication and Political Marketing

Name: Campaign Communication and Political Marketing
Price: 27,60 € EUR
Availability: OutOfStock
Author: Maarek PJ
ISBN: 9781444332353

maarek pj

Disponibilità: Non disponibile o esaurito presso l'editore

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27,60 €

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Dettagli

Genere:Libro

Lingua: Inglese

Editore:

Trama

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
* Offers comparative analyses of campaigns from country to country
* Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
* Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
* Analyses the impact of digital media and 24/7 news cycle on campaign conduct

Note Editore

Philippe J. Maareks Campaign Communication and Political Marketing offers a comprehensive look at the structure and mechanisms of modern political campaigns. Covering topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more, Campaign Communication and Political Marketing provides a thorough and detailed insight into the science of running for office. With case studies that include the campaigns of Barack Obama and Frances Nicolas Sarkozy, Maareks text explains the nuances of political culture from nation to nation while highlighting the similarities of campaign functions internationally.

Sommario

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct

Altre Informazioni

ISBN:

9781444332353

Condizione: Nuovo

Dimensioni: 250 x 15.69 x 218 mm Ø 638 gr

Formato: Brossura

Pagine Arabe: 284

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