CAFES & COFFEEHOUSES INTEGRATED BRAND SYSTEMS IN GRAPHICS AND SPACE

The third wave of coffee is not simply about having your all-important daily caffeine boost; it is also about championing the idea that coffee-making is an artisanal practice. With this emphasis on craftsmanship. the choreography of a perfectly pleasnt and company-loving setting in which to enjoy these delectable refreshments has become of great necessity. Not only do we find ourselves addicted to the palliative tastes and stimulative effects of coffee, but we are equally gripped by the seraphic experience it cultivates. Through the concotion of tasteful graphic identities and incomparable flairs in interior design, the 59 cafés and coffeehouses featured in this book highlight the power of branding to quench our creative faculties and enhance our appreciation for palatable delights.