BUSINESS OF STREAMING AND DIGITAL MEDIA

Professional media corporations have discovered streaming is a cheap and easy way to broadcast content, as a fee-based service or as a marketing and advertising vehicle for traditional media distribution outlets. Other industries have tapped its potential for distance learning, corporate communications or on-line media events, like a shareholder's meeting. Today's challenge is not can you build a system to deliver audio and video over the Internet, but should you. The Business of Streaming and Digital Media gives readers a concise and direct analysis of the successes to capture and the pitfalls to avoid as they build the internet-focused portion of their distribution system.

This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies.

* Strategies to build profitable businesses using streaming and rich media technologies;
* Critical implications of streaming and digital media technologies on today's business;
* Recommendations for evaluating, selecting and implementing the audio and video needs of your company;
* Hard data on the financial aspects of streaming projects and the demographics of users;
* Real-world ROI case studies of what has worked--and what hasn't--from companies such as Ernst & Young, JPMorgan Chase, Bumble & bumble, New York City Public Schools, MasterCard, Unisys, and More.

Dan Rayburn has thirteen years of high profile experience launching and growing successful technology companies specifically in the streaming and digital media sector and co-founded one of the industry's first streaming media webcasting production companies. He is recognized as "the voice of the streaming media industry" and is Executive Vice President for StreamingMedia.com, a diversified news media company with a mission to serve and educate the streaming media industry. He is a sought after speaker, writer, publisher, consultant and industry entrepreneur to corporations and industry vendors and his work has been featured in print and online by nearly every major media outlet. He provides economic, financial, and business strategy consulting to law firms, corporations, and government agencies regarding litigation cases involving video over IP and digital media patents and provides independent, unbiased, industry specific data on key investment sectors in the digital media, IPTV and wireless industries to institutional money managers.