Business Model Innovation Concepts, Analysis, and Cases

Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. The book investigates how organizations can use innovations in business models to take advantage of entrepreneurial opportunities from:

• Crowdsourcing and open innovation

• Long Tails

• Social media

• Disruptive technologies

• Less-is-more innovations

• Network effects

• Scarcity of complementary capabilities

The book also looks at the ways firms can use innovations in business models to exploit or defend against threats. With twelve supplementary cases to help readers apply the concepts and techniques, this book is a must-have for anyone looking to understand the fundamentals of business model innovation.

Part I: Introduction  1. Introduction to Business Model Innovations  2. Appraising the Profitability Potential of Business Model Innovations  Part II: Opportunities and Threats  3. The Long Tail and Business Model Innovation  4. Crowdsourcing and Open Innovation  5. Social Media and Business Models  6. Less-Is-More Innovations  7. Disruptive Technologies  Part III: Strengths and Weaknesses  8. Capabilities: The Core of Business Models  9. Value Creation and Capture During Innovation  10. First-mover Advantages and Strategic Consquences  11. Implementing Business Model Innovations  Part IV: Applications  12. Globalization and Value Creation and Capture  Part V: Cases

Allan Afuah is Professor of Corporate Strategy and International Business at the Ross School of Business at the University of Michigan, USA.