Business Events - Davidson Rob | Libro Routledge 12/2018 - HOEPLI.it


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davidson rob - business events

Business Events




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Dettagli

Genere:Libro
Lingua: Inglese
Editore:

Routledge

Pubblicazione: 12/2018
Edizione: Edizione nuova, 2° edizione





Note Editore

The dynamic and fast-expanding business events sector plays a vital role in the professional lives of hundreds of millions of people worldwide by providing settings in which they can meet for the purposes of negotiation, deliberation, motivation, the dissemination of knowledge, and the celebration of their greatest career-related achievements. This book provides a sound practical and theoretical context for the study of this subject by covering, in depth, all categories of business-related events including corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies and SMERF (social, military, educational, religious and fraternal) gatherings. This new edition has been extensively revised and updated to reflect recent developments in business events, including: Five new chapters on business events destination marketing, knowledge, sustainability, ethics and technology New ‘It’s my job’ voice boxes offering practical insights from people employed in the business events industry A wide range of new case studies illustrating business events throughout the world, including emerging business events destinations such as Russia and the Middle East Written in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism and hospitality management.




Sommario

Chapter 1 An Introduction to Business Events Chapter 2 Corporate Meetings Chapter 3 Association Conferences Chapter 4 SMERF Meetings Chapter 5 Awards Ceremonies Chapter 6 Political Meetings Chapter 7 Incentive Travel Chapter 8 Exhibitions Chapter 9 Corporate Hospitality Chapter 10 Destination Marketing for Business Events Chapter 11 Business Events Knowledge Chapter 12 Sustainability for Business Events Chapter 13 Business Events Ethics Chapter 14 Business Events Technology




Autore

Dr Rob Davidson is the Managing Director of MICE Knowledge, a consultancy specialising in research, education and training services for the business events industry. He is also a Visiting Professor in four European universities (Strasbourg, France; Karlsruhe, Germany; Lugano, Switzerland; and Krems, Austria) and he is a Visiting Fellow at the University of Greenwich in London, UK.







Altre Informazioni

ISBN:

9781138735767

Condizione: Nuovo
Dimensioni: 9.75 x 6.75 in Ø 2.05 lb
Formato: Brossura
Illustration Notes:46 b/w images, 13 color images, 23 color tables, 46 halftones and 13 color line drawings
Pagine Arabe: 466
Pagine Romane: xx






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