Business Events - Davidson Rob | Libro Routledge 12/2018 -

home libri books ebook dvd e film top ten sconti 0 Carrello

Torna Indietro

davidson rob - business events

Business Events

Disponibilità: Normalmente disponibile in 10 giorni

154,98 €
131,73 €

Questo prodotto usufruisce delle SPEDIZIONI GRATIS
selezionando l'opzione Corriere Veloce in fase di ordine.

Pagabile anche con App18 Bonus Cultura e Carta Docenti

Facebook Twitter Aggiungi commento

Spese Gratis


Lingua: Inglese


Pubblicazione: 12/2018
Edizione: Edizione nuova, 2° edizione

Note Editore

The dynamic and fast-expanding business events sector plays a vital role in the professional lives of hundreds of millions of people worldwide by providing settings in which they can meet for the purposes of negotiation, deliberation, motivation, the dissemination of knowledge, and the celebration of their greatest career-related achievements. This book provides a sound practical and theoretical context for the study of this subject by covering, in depth, all categories of business-related events including corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies and SMERF (social, military, educational, religious and fraternal) gatherings. This new edition has been extensively revised and updated to reflect recent developments in business events, including: Five new chapters on business events destination marketing, knowledge, sustainability, ethics and technology New ‘It’s my job’ voice boxes offering practical insights from people employed in the business events industry A wide range of new case studies illustrating business events throughout the world, including emerging business events destinations such as Russia and the Middle East Written in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism and hospitality management.


Chapter 1 An Introduction to Business Events Chapter 2 Corporate Meetings Chapter 3 Association Conferences Chapter 4 SMERF Meetings Chapter 5 Awards Ceremonies Chapter 6 Political Meetings Chapter 7 Incentive Travel Chapter 8 Exhibitions Chapter 9 Corporate Hospitality Chapter 10 Destination Marketing for Business Events Chapter 11 Business Events Knowledge Chapter 12 Sustainability for Business Events Chapter 13 Business Events Ethics Chapter 14 Business Events Technology


Dr Rob Davidson is the Managing Director of MICE Knowledge, a consultancy specialising in research, education and training services for the business events industry. He is also a Visiting Professor in four European universities (Strasbourg, France; Karlsruhe, Germany; Lugano, Switzerland; and Krems, Austria) and he is a Visiting Fellow at the University of Greenwich in London, UK.

Altre Informazioni



Condizione: Nuovo
Dimensioni: 9.75 x 6.75 in Ø 2.33 lb
Formato: Copertina rigida
Illustration Notes:46 b/w images, 13 color images, 23 color tables, 46 halftones and 13 color line drawings
Pagine Arabe: 466
Pagine Romane: xx

Utilizziamo i cookie di profilazione, anche di terze parti, per migliorare la navigazione, per fornire servizi e proporti pubblicità in linea con le tue preferenze. Se vuoi saperne di più o negare il consenso a tutti o ad alcuni cookie clicca qui. Chiudendo questo banner o proseguendo nella navigazione acconsenti all’uso dei cookie.