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bargiela-chiappini francesca; nickerson catherine; planken b. - business discourse
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Business Discourse

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Dettagli

Genere:Libro
Lingua: Inglese
Pubblicazione: 07/2013
Edizione: Second Edition 2013





Trama

This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.




Sommario

PART I: THE FIELD OF BUSINESS DISCOURSE 1. What is Business Discourse? 2. Challenges in the Future PART II: APPLYING BUSINESS DISCOURSE RESEARCH 3. Research-based Business Discourse Teaching 4. Research-based Consultancy Work 5. Research-based Teaching Materials PART III: RESEARCHING BUSINESS DISCOURSE 6. Themes and Research Strategies 7. Research Methodologies, Frameworks and Project Ideas 8. Research Cases PART IV: RESOURCES 9. A Guide to Resources for Business Discourse Research References Index




Autore

Francesca Bargiela-Chiappini is Honorary Associate Professor in the Centre of Applied Linguistics, University of Warwick, UK. She has researched business discourse, intercultural communication and intercultural pragmatics for over twenty years. Recent publications include edited volumes on Face in Interaction (2009 with Michael Haugh), and on Politeness across Cultures (2010, with Daniel Z. Kádár), and a special forum on sensory pragmatics (Journal of Pragmatics, 2013).










Altre Informazioni

ISBN:

9781137024923

Condizione: Nuovo
Collana: Research and Practice in Applied Linguistics
Dimensioni: 235 x 155 mm
Formato: Brossura
Illustration Notes:XVI, 359 p.
Pagine Arabe: 359
Pagine Romane: xvi


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