Building Cloud Software Products Innovation, Technology, and Product Management

Cloud-native approaches have become essential in IT and OT product development. Cloud-native is more than using the newest cutting-edge services from hyperscalers. Building cloud products benefits from a holistic approach beyond focusing on an isolated cloud paradigm. This book addresses the different aspects of designing, building, and running cloud software products and services from a holistic perspective. It investigates how to empower cloud product and service teams to consider the relevant aspects for long-term success. It provides an overview of selected technologies and practical adoptions and explores various requirements to maintain economic and environmental sustainability. It examines the challenges faced by product management teams of cloud providers, independent software vendors (ISVs), and system integrators (SIs) and offers potential solutions. The chapters also showcase internal success stories and case studies of various companies during the lifecycle of a cloud product.

Offering a combination of advanced research from academia and practical industry lessons learned, this book empowers cloud product and service teams to consider and adopt various ideas, concepts, and methods to provide successful, high-quality cloud products and services.

Chapter1: Motivation and Chapter Overview.- Chapter2: Cloud product strategy, vision, market positioning, and pricing.- Chapter3:Understanding Product Strategy and Roadmaps.- Chapter4: The Challenges of User Research in Product Management.- Chapter5: Integrating the Voice of the Customer in Cloud Product Management The Role and Application of Market Research Techniques.- Chapter6: Managing Generative Products Different Rules for Software Innovation.- Chapter7: Machine Learning Get ready to measure the value for Supply Chain Management Understanding the value of Machine Learning in the context of Business Processes.- Chapter8: Systematic Quality Assurance for Blockchain based Services.- Chapter9: Make product and service requirements shippable from the cloud service vision to a continuous value stream which satisfies current and future user needs.- Chapter10: Engineering of Sustainability with Existing Levers in Cloud Services.

Yasin Hajizadeh is Principal Product Manager – Technical at Amazon, as well as the founder and CEO of nowos (USA). Previously, he served as an adjunct Associate Professor at the Department of Computer Science, University of Calgary (Canada), and as a senior program and product manager of Machine Learning (ML) and Internet of Things (IoT) platforms at Microsoft, Redmond. Yasin also spent 5 years with Schlumberger as a reservoir engineer and data scientist in Canada, UK, and the US.

Alexander Poth is an IT Quality Manager at Volkswagen AG and previously served as a Senior Consultant for IT and IoT in many business domains. His professional interests include software engineering, quality management and IT sustainability. Alexander holds a Dipl.-Ing. (Master's) in Computer Engineering from the Technical University of Berlin and a Dr. (Ph.D.) from Grenoble Institute of Technology.

Andreas Riel is a Professor at the Institute of Engineering of Grenoble Alps University, as well as a principal coach, consultant and trainer in Systems Engineering, Quality Engineering,Innovation Management, as well as Digitalization and Industry 4.0/5.0 to major European industry, especially the automotive sector. He received an MSc (Dipl.-Ing.) in Telematics from Graz University of Technology, Austria, a PhD in Mechatronics from Vienna University of Technology, Austria, as well as a habilitation (HDR) in Industrial Engineering from Grenoble Alps University, France.