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lehu jean–marc - brand rejuvenation – how to protect strengthen and add value to your brand to prevent it from ageing
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Brand Rejuvenation – How to Protect Strengthen and Add Value to Your Brand to Prevent it from Ageing How to protect,strengthen & add value to your brand to prevent it from ageing




Disponibilità: Non ordinabile


PREZZO
26,70 €



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con corriere veloce per acquisti oltre 29,00 €.


Pagabile anche con Carta della cultura giovani e del merito, Carta della Cultura e Carta del Docente


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Dettagli

Genere:Libro
Lingua: Inglese
Editore:

Kogan Page

Pubblicazione: 12/2007





Trama

At some point in their lives, all brands begin to look old - either tired out by their unchanging image or overtaken by younger brands more in tune with the zeitgeist of the time. Others attract unwelcome associations and need to redirect their image. "Brand Rejuvenation" highlights the aging problem that every brand can face and investigates how companies can take steps to counter it. With dozens of case studies and examples of brands across different industries, "Brand Rejuvenation" is full of ideas and practical advice on how to implement brand rejuvenation and aging-prevention strategies.










Altre Informazioni

ISBN:

9780749451462

Condizione: Nuovo
Dimensioni: 335 x 15 x 155 mm Ø 424 gr
Formato: Brossura
Pagine Arabe: 272


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