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BASIC ADVERTISING 03: IDEATION




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Dettagli

Genere:Libro
Lingua: Inglese
Pubblicazione: 09/2011





Note Libraio

provides an in-depth look at the process of generating creative advertising ideas and concepts. It begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them. Key approaches and styles of execution used by advertising creatives are highlighted and illustrated throughout with examples from some of the worlds best advertising campaigns. A variety of methods for generating ideas and stimulating creativity are also described in detail, providing an essential toolkit of techniques for advertising students and junior creative teams.










Altre Informazioni

ISBN:

9782940411504

Condizione: Nuovo
Collana: Basics Advertising
Dimensioni: 9.25 x 6.50 x 0.75 inch.
Formato: Paperback
Illustration Notes:200 colour illus
Pagine Arabe: 180


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