Apparel Merchandising

Apparel Merchandising has been written keeping in mind the requirements of students, academicians and industry personnel with respect to the merchandising activities in an apparel company. This book discusses the different job responsibilities of the merchandiser at the varied stages of order execution from buyer contact to dispatch. Further, the chapters also detail the different sampling procedures followed in industry to get product approval. This book will be a useful tool for all the budding technocrats, academicians and industry personnel to carry out the merchandising activities in an apparel company.

1. Introduction to merchandising 2. Forecasting and product development 3. Merchandising planning and order execution 4. Sourcing for merchandiser 5. Apparel costing for merchandiser 6. Export procedure and documentation 7. Communication skills for merchandiser

R. Rathinamoorthy is a B.Tech and M.Tech qualified textile technologist. He is currently pursuing his PhD in the area of medical textiles. He is also working as an Assistant professor (senior grade) in the Department of Fashion Technology, PSG College of Technology, Coimbatore, India. He has seven years of teaching experience in the area of apparel industry and apparel machineries. He also has one year industrial experience as an industrial engineer. He has authored two book and five book chapters andhas articles published in 25 internationally peer reviewed journals and 20 national level reviewed journals. R. Surjit has completed his B.Tech and M.Tech in textile technology and his MBA in operations management. He is currently pursuing his PhD in the area of fabric comfort. He is working as Assistant professor (senior grade) in the Department of Fashion Technology, PSG College of Technology, Coimbatore, India. He has 12 years of experience in the field of textiles and apparel. He has six years of teaching experience and six years of industrial experience in implementing ERP. He has authored a book, a chapter and published papers in international journals.