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This volume presents new research and trends in applied economic research with special interest in advances in applied macroeconomics. It features contributions presented at the 2024 International Conference on Applied Economics (ICOAE) held in Belgrade, Republic of Serbia including country specific studies from 40 different countries. The contents of this volume are of interest to researchers, scholars, academics, and policy makers within applied microeconomics.
Economics and Sustainability of Italian performing arts When Orpheus and Eurydice streamed out of the hell and Charon was not in the need.- Marketing fundraising branding and social media in Italian Museums the impact on earned income before during and after the turbulence.- The training of employees and elected officials of local government in Greece An empirical study on the municipalities of the regional unit of Pella.- Market concentration impact on public service delivery.- Navigating Market Efficiency Insights from the Amman Stock Exchange Weighted Price Index.- Clinic daily outpatient visits forecasting using a combination method based on neural networks and SARIMA model.- Analysing Macro Regional Management Transformation Factors through the Human Resources Prism.- Fueling the Frenzy Unraveling Social Medias Impact on Panic Buying.- Spains youth and housing redefining homeownership.- Digital capabilities and firms growth The mediating role of environmental innovation and the moderating role of firm size.- Funding and research efficiency of the educational system at Greek Universities analysed by DEA.- Do Export Firms Face Higher or Lower Financial Constraints Insights from Enterprise Surveys.- A multigenerational cohort approach towards environmental attitudes according to the New Ecological Paradigm NEP scale and perception of social marketing campaigns role.- Efficacy of Hosting Athletic Events on Sport Tourism Development in Europe A Europeanm Perspective.- Modelling Omnichannel Retail Marketing Driven by Artificial Inteligence.- Important Characteristics of Internal Audit and Their Implementation and Strategies to Prevent Fraud in the Bank Sector according to Employees Opinions Case Study of Piraeus Bank.
Nicholas Tsounis is a Professor of Economics at the Department of International Trade, University of Western Macedonia (Greece) and an adjunct faculty member at the Hellenic Open University (Greece). His research interests are on applied international economics, economic integration and applied microeconomics. He has published many articles in international scientific periodicals and conferences proceedings as well as books. He is the co-founder of the International Conference on Applied Economics (ICOAE).
Aspasia Vlachvei is Professor of Marketing at University of Western Macedonia (Greece). Her research interests focus on international marketing strategies, competitiveness, wine tourism and wine marketing, e-marketing, social media. She is the co-founder of the International Conference on Applied Economics (ICOAE).


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