Written by a Google Analytics insider and web metrics expert, Advanced Web Metrics with Google Analytics 3rd Edition is fully revised for the latest version of GA and offers advanced tips and techniques while showing readers how to actually implement the web analytics methods and concepts that theoretical books just talk about. How do I track social and mobile visitors? How do I use the new multichannel funnel reporting features? What filters keep data clean and accurate? How do I measure Flash usage and track banners? Whats the best way to tag for email marketing campaigns? What visitor segmentation gives you the most useful insights? How do I interpret reports and use those insights for better conversion rates and an increased bottom line? This book answers all those questions and more. dvanced Metrics with Google Analytics, 3rd Edition is fully updated for GAs latest features, including social media analytics features, advanced segmentation displays, multi-dashboard configurations, and more. It also features new content based on reader and client requests that will help less seasoned GA users. The book begins by looking at todays web analytics principles and methods before diving into the GA interface and explaining how to use the Top 20 reports. It then provides a detailed best-practices implementation guide that covers such advanced topics as how to set it up to track dynamic web pages, banners, outgoing links, and contact forms. The book then explains how to use GA to better understand web sites by exploring such real-world scenarios as optimizing pay-per-click accounts and integrating AdSense, tracking social media and mobile visitors, working with all the new reports and reporting tools, offline spending, and using ad version testing. Brian then explores advanced setups and hacks for configuring goals, filters, and segmenting visitor types before teaching readers how to identify, extract, and report on the most important aspects of the collected data. A crucial chapter will show readers how to integrate GA with third-party systems, including CRM and survey systems, and explains how to leverage the new API. Packed with definitions, tactics, techniques, workarounds, and new client case-studies, this books exclusive tactics and techniques will empower everyone to use Google Analytics to improve their web site.
