Google Business Profile is a powerful tool that can transform how you drive customers to your local brick-and-mortar business and further develop trust with new and existing customers.
Although Google Business Profile has been around for a long time, it has grown in its importance as more users use search engines to find information about a local business, even more so during the COVID-19 pandemic.
The fact that the word “searching” is now interchangeable with the word “Googling.”
Google is the leading search engine, with around 5.4 billion daily searches and a 92% market share. That means it's extremely likely that the target market is on Google, possibly looking for the company's products and services. In fact, nearly half of all Google searches (46%) include local intent, with phrases such as "near me" or a city or neighborhood after the search term.
The statistics surrounding Google Business Profiles are impressive. Over 90% of people read Google Business Profile reviews before contacting a local business, and over half of profiles receive over 1,000 views per month. Nearly half of businesses receive appointment requests through their Google Business Profile, and the profile can be attributed to 91% of weekday calls to local businesses.
With 87% of users performing daily Google searches for local businesses, it's clear that having a Google Business Profile is crucial.
Reviews are important too, as 65% of users will leave a review if they have a positive experience.
"Near Me" Google Maps searches have increased 900% in the past 24 months, and Google Business Profile views and metrics contribute to 75% of a local business's monthly exposure online.
Introducing the ultimate solution for skyrocketing your business success - Google Business Profile Training Guide !
This Training Guide covers a range of topics, including creating a powerful Google Business Profile, managing and improving engagement with the profile, using Google Maps to promote the profile, and increasing brand awareness.
The guide explains why GBP has become a popular marketing tool, including its ability to provide credibility and legitimacy, help potential customers find a business, and drive traffic to a website.
The guide also offers essential information on optimizing and integrating a Google Business Profile for SEO purposes.
