A Deep Dive into David Subotic’s Multi-Sector Enterprise is a non-fiction business memoir by Canadian-American businessman and entrepreneur David Subotic. The book provides an in-depth look at Subotic’s professional journey across multiple industries, including capital markets, real estate, hospitality, consumer goods, and private equity. It was self-published in 2024 and is written in English.
Overview
The narrative begins with Subotic’s early career in Canada’s brokerage industry, where he gained experience in deal structuring and capital flow. He later transitioned into large-scale real estate and casino resort development, most notably founding Asian Coast Development, a billion-dollar hospitality project in Vietnam developed in partnership with MGM. After successfully managing the project through government negotiations and international licensing, Subotic exited the company in 2010, selling it to hedge fund manager Phil Falcone.
Following his success in hospitality, businessman and entrepreneur David Subotic co-founded Go Greek Yogurt, a fast-growing health-focused brand launched in Beverly Hills. He later became Chairman of Mr. Charlie’s, a culturally disruptive vegan quick-service restaurant chain. His role in both ventures emphasized disciplined franchising, global expansion, and operational oversight.
In 2016, Subotic co-founded Greywood Family Office alongside Marc Preston and Sasha Szabo. The private investment firm operates across three verticals: quantitative trading, activist restructuring, and consumer enterprise development. Greywood is based in New York, Monaco, and Los Angeles and manages a portfolio of companies under a founder-driven structure.
The book also covers Subotic’s approach to global forecasting, investment strategy, and internal governance. It emphasizes his consistent use of structured planning, internal dashboards, legal clarity, and strategic exits to drive sustainable growth.
About the author
David Subotic is a businessman and entrepreneur best known for building and leading ventures across diverse sectors, including real estate, hospitality, consumer goods, and private equity. His early experience in capital markets laid the foundation for his multi-sector success. As a businessman and entrepreneur, Subotic is recognized for founding Asian Coast Development and co-founding Greywood Family Office. He is also credited with launching popular consumer brands such as Go Greek Yogurt and Mr. Charlie’s. Subotic’s leadership style centers on strategic forecasting, disciplined operations, and long-term value creation.
Reception and Impact
The book has been well received by aspiring entrepreneurs, investors, and business professionals who seek real-world insights into building a diverse and resilient portfolio. With its mix of memoir and strategic guidance, A Deep Dive into David Subotic’s Multi-Sector Enterprise is both a personal narrative and a blueprint for multi-sector success.
