What is e–Business? How the Internet Transforms Or ganizations

TRAMA

Based on fifteen years' experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena. * A coherent introduction to e-business. * Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services. * Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues. * Supported by online lecturer and student resources, available soon.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9781405125581
• Dimensioni: 242 x 14.91 x 182 mm Ø 460 gr
• Formato: Brossura
• Pagine Arabe: 264