VISUAL RESEARCH 2ND EDITION

NOTE LIBRAIO

"Visual Research: An Introduction to Research Methodologies in Graphic Design" (second edition) is a guide to the practice of researching for graphic design projects. This book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies that demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. This edition also includes twelve new international case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator. <br /><br />

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9782940411603
• Collana: Required Reading Range
• Dimensioni: 12.00 x 8.50 x 1.00 inch.
• Formato: Paperback
• Pagine Arabe: 224