VERY SHORT, FAIRLY INTERESTING AND REASONABLY CHEAP BOOK ABOUT STUDYING STRATEGY

TRAMA

'I love this book...it is novel, punchy and extremely well written. It takes the pomposity out of strategic management, showing that strategy is everywhere and can really help with the complicated jargon. A great read, buy it!' - Cary L. Cooper, Professor of Organizational Psychology and Health Lancaster University Management School 'If strategy is the queen of business, then this book offers us the perfect introduction to her court! It is accessible, lively, and informative. The book repays the reader with wonderful account of how strategy works. It also lets the reader in on some of the darker secrets of strategy' - Andr? Spicer, Associate Professor of Organisation Studies, Warwick Business School Readers searching for an antidote to heavy-going, complex and lengthy textbooks need look no longer. A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Strategy is a welcoming, lively and thought provoking account of strategy. It will help students get to grips with strategy's key issues and broad debates and introduce them to the latest ideas that won't yet have been covered in the classroom. Organized into three sections, concepts are made accessible as the authors first recap the history of strategy as an academic discipline, then evaluate major schools of strategic thought and conclude by critiquing the latest developments in strategic research. Anyone studying strategy at undergraduate, Masters and MBA level who wants to revise and stretch their subject knowledge should go and buy a copy of this book. SAGE's A Very Short, Fairly Interesting and Reasonably Cheap Book About series shies away from the sterility of conventional textbooks, offering students an informal and accessible overview of the field that questions and challenges the traditional literature. You can view all the books in the VSFI series here.

NOTE EDITORE

Readers searching for an antidote to heavy-going, complex and lengthy textbooks need look no longer. A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Strategy is a welcoming, lively and thought provoking account of strategy. It will help students get to grips with strategy's key issues and broad debates and introduce them to the latest ideas that won't yet have been covered in the classroom. Organized into three sections, concepts are made accessible as the authors first recap the history of strategy as an academic discipline, then evaluate major schools of strategic thought and conclude by critiquing the latest developments in strategic research. Anyone studying strategy at undergraduate, Masters and MBA level who wants to revise and stretch their subject knowledge should go and buy a copy of this book.

SOMMARIO

Once Upon A Time …Planning the Future in Turbulent EnvironmentsStrategy = Understanding What's Outside the FirmStrategy = Understanding What's Inside the FirmStrategy Is Dead. Long Live Scenario Planning!Strategy = Emergence /f003and/f001 Rational PlanningStrategy Is What Strategists Do! Strategy as PracticeGaps, Rhetoric and RealitiesThe Futures of Strategy

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9781412947879
• Collana: Very Short, Fairly Interesting & Cheap Books
• Dimensioni: 7.8000 x 5.0800 in
• Formato: Paperback / softback
• Pagine Arabe: 176