TRADING UP

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15,60 €
14,82 €
AGGIUNGI AL CARRELLO
TRAMA
An upbeat survey of a range of consumer brands . . . which, the authors argue, are successful because they appeal not just to the material needs of consumers but to their emotional desires--"The New Yorker." Illustrated.

ALTRE INFORMAZIONI
  • Condizione: Nuovo
  • ISBN: 9781591840701
  • Dimensioni: 8.25 x 5.25 x 1.00 inch.
  • Formato: Paperback
  • Pagine Arabe: 300