TOTAL ACCESS

NOTE LIBRAIO

Marketing is disappearing. Today software is assuming the role of listening and responding to customers, and CRM is the most obvious example. This book attempts to frame a discussion of what marketing is becoming and to explore a new vision and a language for the emerging marketing paradigm. In this new paradigm, computers and the network do most of the work. Total consumer access to the marketplace replaces the old broadcast model and makes us rethink our notions of brand development.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9781578512447
• Dimensioni: 9.25 x 6.25 x 1.00 inch.
• Formato: Hardcover
• Pagine Arabe: 252