This is Social Commerce

TRAMA

The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage - you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. Includes: * Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook * Building a loyal community who will keep coming back and buying from you * How to offer superb customer service to your social media consumers * Developing new product especially for this new environment * Measuring your ROI

NOTE EDITORE

Social media has moved on. Its not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. Learn how to Ramp up your social commerce by setting up a Facebook shop and getting onto Groupon  Build a loyal community who will keep coming back and buying from you Offer superb customer service to your social media consumers Develop new product using techniques like crowdsourcing Contend with peoples expectations that digital means free and turn their attention to sales Raise investment through social media and measure your ROI This is for people who want to engage with their customers using social media in a way that suits their business.   This is how to turn that social media into sales.  This is social commerce.

SOMMARIO

The first book to market on the hottest topic on the webSocial commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means and how to do it. Social media has moved on, its not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage - you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. Includes:    Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook    Building a loyal community who will keep coming back and buying from you    How to offer superb customer service to your social media consumers    Developing new product especially for this new environment     Measuring your ROI

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780857082411
• Dimensioni: 210 x 10.19 x 170 mm Ø 374 gr
• Formato: Brossura
• Pagine Arabe: 186