Thirty Years of Political Campaigning in Central and Eastern Europe

TRAMA

This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.

SOMMARIO

1. A Brief Historical Overview of Political Campaigning: Theories, Concepts and Approaches (Otto Eibl, Miloš Gregor)Part I. Baltic States2. Characteristics of the Baltic States (Vít Hloušek)3. Estonia (Marju Lauristin, Sten Hansson)4. Latvia (Ieva Berzina)5. Lithuania (Ingrida Unikaite – Jakuntaviciene)6. Summary for the Baltic States (Otto Eibl)Part II. Central Europe7. Characteristics of the Central Europe (Lubomír Kopecek)8. Czech Republic (Miloš Gregor)9. Hungary (Gabriella Szabo, Balazs Kiss)10. Poland (Wojciech Cwalina, Milena Drzewiecka)11. Slovakia (Jozef Zagrapan)12. Summary for Central Europe (Miloš Gregor)Part III. The Balkans13. Characteristics of the Balkans (Vera Stojarová)14. Albania (Afrim Krasniqi)15. Bosnia and Herzegovina (Adnan Huskic)16. Bulgaria (Ivanka Mavrodieva)17. Croatia (Marija Grbeša, Berto Šalaj)18. North Macedonia (Mirjana Maleska)19. Romania (Ruxandra Boicu, Adriana Stefanel, Silvia Breanea)20. Slovenia (Alenka Krašovec, Tomaž Deželan)21. Serbia (Siniša Atlagic, Dušan Vucicevic)22. Summary for the Balkans (Miloš Gregor)Part IV. Eastern Europe23. Characteristics of Eastern Europe (Jan Holzer)24. Moldova (Igor Munteanu)25. Ukraine (Larisa Doroshenko)26. Russia (John Ishiyama)27. Summary for Eastern Europe (Otto Eibl)Part V. Conclusion28. Conclusion (Otto Eibl, Miloš Gregor)

AUTORE

Otto Eibl is Assistant Professor at the Department of Political Science, Masaryk University, Czech Republic. His research focuses on political communication, branding and marketing, and he also teaches courses on these subjects. Miloš Gregor is Assistant Professor at the Department of Political Science, Masaryk University, Czech Republic. His research interests include political marketing, branding, and public relations in politics. He teaches courses on political communication and marketing, propaganda, disinformation, and fake news.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9783030276928
• Collana: Political Campaigning and Communication
• Dimensioni: 210 x 148 mm Ø 714 gr
• Formato: Copertina rigida
• Illustration Notes: XXV, 426 p.
• Pagine Arabe: 426
• Pagine Romane: xxv