• Genere: Libro
  • Lingua: Inglese
  • Editore: O'Reilly
  • Pubblicazione: 04/2017

The SEO Battlefield

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NOTE LIBRAIO
Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results.<br /><br />Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You’ll quickly understand why this is both an exciting and critical time to adopt SEO in your organization.

ALTRE INFORMAZIONI
  • Condizione: Nuovo
  • ISBN: 9781491958377
  • Dimensioni: 232 x 11.29 x 178 mm Ø 358 gr
  • Formato: Brossura
  • Pagine Arabe: 204