THE MOBILE COMMERCE REVOLUTION

TRAMA

Mobile commerce has reached and passed its tipping point: more than 50% of the U.S. population now owns smartphones. But mobile commerce is about much more than just the "location-based strategies" covered in other books on the topic. The Mobile Commerce Revolution covers everything you need to know to capitalize on this immense new opportunity - from infrastructure to culture, strategy to tactics. Authored by Tim Hayden, one of the mobile's pioneering thought leaders, this actionable guide is packed with brand-new case studies from both small businesses and large brands. Hayden shares his immense experience to help you: * Capture rapidly shifting end-user behavior in your mobile marketing plans * Effectively integrate mobile with your existing media and business operations * Implement the right infrastructure, and evolve it to reflect emerging trends * Make the internal cultural changes required to fully leverage the mobile commerce opportunity * Understand the new playing field of carriers, device OEMs, developers, and agencies * Discover which mobile tactics are actually influencing marketing/purchase behavior * Identify crucial regional differences, generational behaviors, and usage patterns * Preview the future of mobile commerce and mobile payments, from NFC/RFID to retinal scans and augmented reality * Leverage powerful savings and efficiencies that go way beyond smartphones and tablets - including digital smart signage, customer service/CRM systems, point-of-sale solutions, and in-home/in-store systems Along the way, Hayden presents incisive interviews with pioneers in mobile technology innovation, from Foursquare founder Dennis Crowley to Invodo's Jim Keeler, the former CTO if AT&T Wi-Fi Services. If you're making decisions about mobile commerce, no other guide offers as much expert, actionable insight.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780789751546
• Dimensioni: 9.00 x 6.00 x 0.50 inch.
• Formato: Paperback
• Illustration Notes: black & white illustrations, figures
• Pagine Arabe: 181