THE LUXURY STRATEGY

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39,00 €
TRAMA
Luxury brand experts Jean-Noel Kapferer and Vincent Bastien argue that effective management of luxury brands and products requires a thorough understanding of the "luxury" concept. "The Luxury Strategy" rationalizes the concept by considering the highly original methods used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Bulgari, Gucci and Prada.

ALTRE INFORMAZIONI
  • Condizione: Nuovo
  • ISBN: 9780749454777
  • Dimensioni: 244 x 30 x 161 mm
  • Pagine Arabe: 322