The Idea Writers

TRAMA

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

SOMMARIO

The Creativity Age Bernbach to the Future The Storytellers Digital is Not a Channel How to Not Write Advertising Life in Adland Bringing Ideas to Life It's Just Getting Good Appendix And Now a Few Words From Lee Clow

AUTORE

TERESSA IEZZI editor of AdAge's Creativity Magazine and a regular columnist in AdAge, she's made regular appearances on ABC, CNN and BBC America and more generally in the national press as an expert on advertising and popular culture.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780230613881
• Dimensioni: 235 x 155 mm
• Formato: Brossura
• Illustration Notes: IX, 213 p.
• Pagine Arabe: 213
• Pagine Romane: ix