THE BRAND GAP

TRAMA

A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780321348104
• Dimensioni: 7.75 x 5.25 x 0.75 inch.
• Formato: Paperback
• Pagine Arabe: 193