SUSTAINABLE BUSINESS DEVELOPMENT

TRAMA

In today's turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalization of the world's economies, the intensification of competition, and recent quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference. Case studies of companies in the U.S., Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with new ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers.

SOMMARIO

Preface; Part I. Enterprise Thinking, the Driving Forces of Change, and Leadership: 1. Sustainable business development: overview and guiding principles; 2. Enterprise thinking and the strategic logic of SBD; 3. Crafting sustainable business strategies and solutions; 4. The driving forces of social, economic, and environmental related change; 5. The forces driving market and stakeholder connectedness; 6. Crafting a sustainable enterprise through leadership and capabilities; Part II. Innovation Management, Life Cycle Considerations, and Insights: 7. Sustainable technology management and development; 8. Crafting and implementing SBD programs; 9. Life cycle thinking and framework; 10. LCA formulation: initiation and inventory assessment; 11. LCA implementation: impact and improvement assessments; 12. Inventing the future through enterprise thinking and SBD.

PREFAZIONE

In today's turbulent business environment, leaders must think more broadly about what a corporation is and how it can create a richer future. This book provides a comprehensive sense of what sustainable business development is and how companies can use it to make a significant difference.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780521862783
• Dimensioni: 1641 x 48 x 178 gr
• Formato: Hardback
• Illustration Notes: 61 tables
• Pagine Arabe: 762