Strategic Reputation Risk Management

TRAMA

Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

SOMMARIO

Introduction What's different about reputation today and why is there a sense of urgency? How to manage reputation risk Perception or reality? - a risky business The consumer awakes Expanding liabilities, science and the precautionary principle - the greatest risk of all? Corporate social responsibility - the new moral code for doing business? Appendices Index

AUTORE

JUDY LARKIN is a specialist in reputation risk management, advising organisations on how to manage the threats and opportunities from emerging issues and risk perception and their impacts on commercial and reputational performance. She is a Founding Partner of Regester Larkin and a regular speaker and commentator on reputation risk management issues. She is a Fellow of the UK Institute of Public Relations, Royal Institution and Royal Society of Arts, a board member of the Issue Management Council based in Washington DC, an advisor to government on risk communication and a lecturer for a number of universities, including the Harvard Center for Risk Analysis and Centre for Risk Management at King's College, London.

NOTE LIBRAIO

Reputation is a commercialy valuable asset. this book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance. It also looks at how reputation loss can significantly erode the ability of business successfully to retain market share, maximize shareholder value, raise finance, manage debt and remain indipendent. It provides practical models designed to plan reputation management and risk com. strat.

ALTRE INFORMAZIONI

• Condizione: Nuovo
• ISBN: 9780333995549
• Dimensioni: 229 x 152 mm
• Formato: Copertina rigida
• Illustration Notes: XII, 276 p.
• Pagine Arabe: 276
• Pagine Romane: xii