Genere: Libro
Lingua: Inglese
Editore: Oxford University Press
Pubblicazione: 11/2014
Edizione: 2° edizione

Strategic Marketing

Name: Strategic Marketing
Price: 45,58 € EUR
Availability: InStock
Author: Joubert Prof Pierre; Goldman Prof Michael; McCoy Dr Sean; Herbst Prof Frikkie; Jonker Ms Adri; Strydom Prof Johan; Visser Mr Hennie; de Villiers Mr Kosie; Jansen van Rensburg Prof Mari (Curatore); Venter Prof Peet (Curatore)
ISBN: 9780199044931

joubert prof pierre; goldman prof michael; mccoy dr sean; herbst prof frikkie; jonker ms adri; strydom prof johan; visser mr hennie; de villiers mr kosie; jansen van rensburg prof mari (curatore); venter prof peet (curatore)

47,98 €

45,58 €

AGGIUNGI AL CARRELLO

NOTE EDITORE

Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.

SOMMARIO

1 - The nature of strategic marketing2 - The southern African marketing environment3 - Identifying market opportunities4 - Developing market opportunities5 - Identifying and targeting attractive market segments6 - Marketing strategies in the life cycle7 - Product and service innovation8 - Branding and positioning9 - The marketing plan10 - Implementation of marketing strategies11 - Marketing metrics12 - Marketing: An ethical and sustainable approach

ALTRE INFORMAZIONI

Condizione: Nuovo
ISBN: 9780199044931
Dimensioni: 242 x 18.4 x 169 mm Ø 590 gr
Formato: Brossura
Pagine Arabe: 400